Sustainability for SMEs and Solopreneurs

Sustainability is no longer optional – it’s a competitive advantage. Owner-led SMEs and solopreneurs that integrate sustainability into daily operations build stronger brands, win client trust and discover new business opportunities.

SeaStar – Smarter Business Through Sustainability

For over 35 years I have been an entrepreneur and I grew up in a family of small business owners. With a background as a copywriter and journalist, I know how to turn complex ideas into clear communication.

In recent years I have specialized in sustainable business development, circular economy and writing business client studies. Today I combine my skills in communication and sustainability to guide small companies and solopreneurs here in Sweden.

I have created the concept SeaStar – Sustainable Business as a Competitive Advantage to support  small owner-led companies and solopreneurs to kickstart and communicate their sustainability work.

SeaStar Online Course – for solopreneurs who do everything themselves. Step by step you learn how to create a sustainability policy, build an action plan and strengthen your communication through a storyboard. The course includes films, worksheets and personal coaching sessions.

SeaStar Coaching Package – for SMEs that need to get started, engage employees and make sustainability part of daily business. Together we create a policy, an action plan and a clear direction that links sustainability to business value.

Sustainability Copywriting – I help SMEs showcase their work through client case studies. These business stories make sustainability tangible, credible and easy to share – on the web and in social media- to enforce marketing and sales.

Sustainability Coach & Copywriter

Throughout my professional life, I have worked with communication. My clients are companies of all sizes in a variety of industries. It has given me a deeper understanding of different organizations’ challenges and opportunities.

As a copywriter, journalist and marketing specialist, I am accustomed to seeing things in a larger context and quickly getting acquainted with business ideas, products, and services. Depending on the channel and message, I write commercially and editorially and adapt texts to the recipients.

VOCATIONAL EDUCATION: Copywriter (Berghs School of Communication), journalist (Poppius Journalist School), and a wide range of further education in communication. Certified Business 4SDGs Change Leader in sustainability according to Agenda 2030 (VATI Academy), Coaching leadership (Coach2Coach Academy), and 8 Steps for Circular Business (CirEko Academy), and several courses in entrepreneurship, business development, sustainability, and circular economy. I continue to immerse myself in the area of sustainable enterprising and communication.